When the owners of 69 Oakhill Avenue, Reservoir sought rental appraisals, they received estimates from several agencies. Most placed the property's rental value somewhere between $900 and $1,000 per week. On the surface, those figures appeared reasonable—but they didn't tell the full story.
Joseph approached the property differently.
Rather than relying solely on comparable leasing results, he assessed the home's individual strengths, the quality of its presentation, its position within Reservoir, and, most importantly, the type of tenant it was likely to attract. A stunning four-bedroom, three-bathroom residence with triple car accommodation, finished to an exceptional standard, called for a strategy that reflected its true market appeal rather than simply following recent averages.
The outcome exceeded expectations.
The property leased for $1,400 per week—setting a new benchmark for Reservoir and achieving approximately 40 per cent above the highest appraisal the owners had previously received.
For rental providers, the result highlights an important point: a rental appraisal is only as valuable as the expertise behind it. Two agents can inspect the same property and arrive at very different conclusions. The difference often comes down to experience, an understanding of local tenant demand, and the confidence to position a property according to its genuine value instead of aiming for the safest estimate.
In today's market, where premium homes continue to attract strong competition from quality tenants, thoughtful pricing and strategic marketing can have a significant impact on the final result.
If you're considering leasing your property in Melbourne's inner north, it's worth finding out what your home could really achieve.
For a complimentary rental appraisal, contact Joseph on 0402 689 972 and discover how a considered approach can help maximise your investment return.